Since its inception in 1903, The Ford Motor Company strived to make cars practical and affordable for their owners. Automobiles at the time, were considered as a thing of luxury and not an affordable means of transportation; but Henry Ford’s aim was to put the world on wheels and make it reachable for most. In 1903 Henry Ford launched his first moving assembly line to build his most popular model, the Model T, which helped him to reduce the price of the vehicle and thus make it more reasonably priced for the public. By the year 1923 Ford Motor Company was producing more than half of the US’s vehicles and by then had become the most common car brand around the world! Today the Ford brand is recognised worldwide by its blue and silver oval which has been used since 1976 all over the world as an identification of the brand.
In 2008 President George W. Bush announced an emergency financial rescue plan to aid the “Big Three” automaker; Ford being one of them. The idea was to prevent the collapse of the country’s struggling auto industry. Government immediately issued $13.4 billion worth of loans which allowed the auto companies to continue operating through March 2009. In the case of Ford, the company managed to acquire adequate funds to continue operations and, thus, did not immediately require government relief. In fact Ford had increased it’s sales and market share in 2009 by using several cost- cutting measures and focussing on it’s stronger brands.
In 2016 Ford Smart Mobility was created to develop car-sharing ventures and self-driving vehicles, among other intiatives. The following year the automaker announced that it was increasing its line of electric cars. However, in 2018 Ford announced that it was phasing out all its passenger cars, except the Mustang and Ford Focus Active. Instead, the company was going to focus on pickups, SUVs, and crossover vehicles.